Over the past five decades, Australia’s place in the tourism sector has changed significantly. We have grown from a destination attracting 220,000 overseas visitors and contributing $74 million annually, to one that welcomed over eight and a half million visitors who spent almost $40 billion in 2016. Tourism is now Australia’s leading services export, employs five per cent of the Australian workforce and has grown on average at three times the rate of the broader Australian economy. Tourism Australia’s vision is to make Australia the most desirable and memorable destination on the planet.

Australia’s High Commissioner to India, Harinder Sidhu on how it can be very busy and challenging being an Ambassador. But it is always rewarding.